MY work today spans
Co-Founder, Simbioniq
Advisory and Transformation
Co-Founder, Simbioniq
AI firm disrupting the $140Bn legacy market research industry with psychologically-complete human simulation. Persistent, realistic, stable simulated people to interview, observe and run focus groups with,. This isn't side work, it's how I stay grounded in implementation reality rather than theory. Building keeps me honest about what AI actually delivers versus what vendors promise. We are building BETTER, not just the usual Faster and Cheaper of other AI initiatives. Take a look here.
Brandflow Community
Advisory and Transformation
Co-Founder, Simbioniq
Both the Brandflow playbook with the frameworks and tools you need to orchestrate contemporary marketing, and twice-weekly strategic intelligence for 2,600+ marketing leaders navigating transformation. Not theoretical analysis but practical guidance on AI implementation, platform dynamics, and agency relationships from someone actively building and advising. The perspectives you won't find in trade publications. Download the first two chapters here.
Advisory and Transformation
Advisory and Transformation
Advisory and Transformation
Helping CEOs, CMOs, and growth-stage founders cut through complexity and deliver commercial results. From rapid strategy calls to comprehensive transformation work including growth strategy, AI orchestration and agency consolidation. Proven frameworks from someone who's sat in your seat, not recycled best practices.
Brandflow
Stay ahead of industry shifts. Build strategic capability. Avoid costly mistakes.
Newsletter
Free
Subscribe to the Brandflow newsletter here for free twice-weekly strategic intelligence tailored for marketing leaders. Gain candid analysis on AI adoption, platform dynamics, and agency transformation, all delivered with implementation reality rather than industry hype.
Don't forget to check out my book, "Brandflow: The Marketing Orchestration Playbook", available here.
Speaking
Keynotes and presentations challenging conventional wisdom with evidence-based insights, tailored to your brief. Topics include marketing transformation, AI implementation reality, platform orchestration, and The Great Compression.
Audiences leave with actionable frameworks, not inspirational platitudes.
Workshops & Training
Half-day to two-day intensive sessions building your team's strategic capability. Focus areas: AI implementation, removing frictions from ways of working, growth strategy development, agency relationship optimisation, budget defence strategies, platform independence. Includes pre-work, facilitated sessions, and 30-day implementation support
Advisory
Get expert guidance when you need it. Make confident decisions faster.
Rapid Insights
Focused conversation addressing your specific challenge. Perfect for validating strategies, evaluating vendor proposals, advisory call, or getting quick answers to urgent questions. Direct access to immediate expertise within 48 hours.
Monthly Counsel
Ongoing strategic guidance as your situation evolves. Two scheduled sessions monthly plus email access for emerging questions. Your trusted sounding board for navigating transformation without long-term commitment.
Deep Dive
Half-day strategic session with comprehensive action plan. For complex challenges requiring thorough analysis, multiple scenarios, and detailed roadmaps. Includes written summary and 30-day implementation support.
Transformation
Execute complex change with proven playbooks. Deliver measurable outcomes.
Growth Strategy
Define your go-to-market model and scalable growth pathways. Includes market analysis, customer acquisition economics, channel strategy, and 18-month roadmap. Typical outcome: Clear strategic direction and board-ready business case for growth investment.
Orchestration Models
Implement AI and modernise ways of working without the chaos. Covers technology selection, workflow redesign, team capability building, and change management, for efficiency gains while maintaining quality and avoiding organisational resistance.
Agency Consolidation
Optimise your agency and vendor ecosystem. From quick wins (3-5% immediate savings) to comprehensive consolidation (20-35% total reduction). Includes diagnostic, governance framework, RFP management, and transition support. Dual-perspective advantage typically delivers additional savings beyond traditional procurement and other consultants..
ABOUT
I spent seven years on Publicis Groupe's Management Committee watching CMOs lose strategic influence while budgets compressed and complexity exploded. The executives who survived didn't just optimise faster, they transformed how their teams approached marketing entirely.
Now I help marketing leaders navigate this transformation while strengthening their seat at the table.
The Approach: Sustainable Transformation
My work centres on a reality most consultants won't tell you: everything moves at the speed of people, not systems. I've seen brilliant strategies fail because teams mandated change rather than building momentum for it.
I help clients develop what I call Coalition of the Willing strategies with transformation that spreads through voluntary adoption rather than forced compliance.
The work focuses on three areas: navigating platform consolidation and agency relationships, implementing AI where it actually creates value (not vendor theatre), and repositioning marketing for sustained strategic influence.
The Dual Perspective Consultants Can't Replicate
I've sat on both sides of the client-agency table at the highest levels, which changes everything about how I advise.
As Chief Marketing Officer of Publicis Groupe, I led them to #1 global rankings for new business for four consecutive years and achieved the #1 Forrester ranking for Global Marketing Services. I drove transformations across 100+ markets and served seven years on the Management Committee.
But I built my foundation on the client side through leading Coca-Cola and Nokia globally during their transformation periods, and Orange UK in one of the world's most competitive markets.
I know what it's like to defend marketing budgets, negotiate with agencies, and fight for resources while delivering quarterly results. I understand where agencies make margin, how they structure proposals, and what drives real value versus expensive theatre. This dual perspective isn't something you can learn from case studies.
Global Experience With Cultural Fluency
I've lived and worked in eight countries across four continents: Australia, New Zealand, Indonesia, China, USA, UK, Germany, and Brazil. I've led teams across 70+ markets spanning every major region.
I didn't just visit these markets on consulting projects. I lived there, led businesses there, and delivered results in vastly different operating environments. I understand how to balance global best practices with regional realities, family business dynamics, and cultural considerations that make or break transformation initiatives.
Current Work: Building, Not Just Advising
Today I combine three perspectives to serve clients:
Brandflow, my twice-weekly newsletter reaching 2,600+ senior marketing leaders, provides real-time intelligence on AI implementation, platform dynamics, and industry transformation. It's not theoretical analysis, it’s practical guidance from someone building AI companies and advising transformations every week.
Simbioniq, which I co-founded in 2025, develops psychologically-complete human simulation AI for marketing research. Building a company keeps me grounded in implementation reality rather than PowerPoint theory.
Advisory Services, where I help CEOs, CMOs, and Chief Procurement Officers navigate marketing transformation through proven frameworks, not theoretical speculation.
What You Get
When you work with me, you get honest counsel from someone who's sat in your seat, understands both sides of client-agency dynamics, and delivers frameworks that survive boardroom scrutiny.
No vendor partnerships creating conflicts. No recycled best practices. Just proven experience from transformations at scale, applied to your specific challenges.